As the name suggests commercial photography is all about photography related to business. In simple words the pictures taken by a Commercial Photographer Geelong are used for promoting business of an individual or a company.  By its very nature one can see that it is very broad as any picture taken for promoting a product or a person can be considered as commercial photography.

As the commercial photographs are intended to showcase the product or the person involved, it cannot be entrusted to ordinary photographers. It needs real skill to produce such photographs and a photographer who is specially trained to take such photographs is known as a Commercial Photographer.

Important purposes for which a Commercial Photographer Geelong takes photos

There are two basic purposes for which a Commercial Photographer is taking photos.  Let us examine them one by one. 

Commercial Photographer is taking photos for selling a product: The main purpose why a professional photographer takes photos is to sell the product or make the individual more attractive and popular. The best features of the individual or the company are showcased by the photographer before the buyers. Such photographs should convey the best features and therefore the service of a Commercial Photographer is unavoidable in this case.

Suppose you desire to get the coffee table captured at the best angle.  You may be having some vague idea about the best angle. But a Commercial Photographer will be the best person to make the right decision in this matter. This difference can be understood by viewing the photos of used products and the photos used in the commercial ads.

Photographs taken by commercial photographers are intended to showcase the product in its fullness; even a small detail cannot be overlooked.  A more detailed picture will help people to get interested in the thing that is being offered.

Commercial photography for promoting a person or a business: Product and the brand as such are the important things that need the assistance of a Commercial Photographer Geelong for promoting them. For this reason, commercial photography is very essential even if no products or things are being sold by the company. For example, a company who wants to show off the new office will require its photographs to be taken by a commercial photographer.  

Fashion photography: Fashion photography is one of the most complex types of photography. A photographer who is taking fashion photographs has to be very careful in capturing the beauty of the model and at the same time he should also be careful to bring out the fashion features of the dress the model is wearing.

Location photography:  Companies take pictures of their offices and the cities where their office is located with an intention to showcase them before their targeted audience. They know that these location pictures will be able to boost their product and their brand in a great way.


Portrait photography:  Commercial photographs of individuals are used for commercial reasons which are professional and subdued. Commercial photographers take pictures of single persons working in the middle of people who are engaged in something, usually their work.

Product photography: In this type of photography great pictures of products are taken by a commercial photographer. In this type of photography, the photographer is trying to focus a product and capture its essence.